You can now send your leads from Reactful to your Marketo account!

Here's how:

  1. Firstly, make sure you have setup a REST API in Marketo.   Refer to this article for additional details.
  2. From there, go to your Dashboard > Website Settings > Integrations.
  3. Toggle the Marketo integration to green, and this pop up will appear, prompting you to add the following information about your Marketo account:

..and that's it!

This will send leads to Marketo with Reactful as an automatic lead source.

Furthermore, when you set up a Lead Capture goal, you can choose the following:

  • Send the leads to one of your lists set up in Marketo,
  • As well as add extra fields such as a campaign name. (These values will be static and not to be confused with an extra field in your reaction)
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