Session:                 A collection of actions taken by a visitor on the website within a
Triggered:             The number of times the reaction was shown to visitors.
Clicked:                 The number of visitors who clicked the call to action (CTA) in the
Closed:                 The number of visitors who closed the reaction by clicking the "x"
Conversion:          The number of visitors who completed the associated Goal
Submitted:            The number of visitors who submitted a lead capture form
Goal:                      The key actions completed by visitors (e.g. visit specific page, click
                               on a button, submit a form)
Impact Rate:         The uplift in conversion rate between the "Wtih Reactful" and
                               "Without Reactful" groups
With Reactful:        Sessions in the test group that have the opportunity to trigger
Without Reactful:  Sessions in the control group that never trigger any reactions 


Goals                       Goal types include lead capture, driving visitors to a particular
                                 page, submitting a form, notifying visitors of an important message
Reactions are visual animations & content displayed at specific
                                 moments to engage & guide visitors such as subtle animations,
                                 text, overlays and focus on elements.
Subtle Reactions    
Draw your visitor's attention with subtle animations to an
                                 existing element on a page, such as a button or block of text.
Layer Reactions      
Engage & guide visitors with a new layer of content to the page
                                 in various forms such as a lightbox, right sidebar, tooltip, etc.
Focus Reactions    
Focus the visitor's attention on a specific element on a page
                                 using scroll to or spotlight.
Content Cards        
Content Cards are where you customize messaging, CTA's and
                                 the look and feel of a layer reaction.
Triggers determine when a reaction should be fired. Reactions can
                                 fire when the user is engaged, confused or about to abandon
                                 your website.
                Personas are used to target specific visitors based on key
                                 characteristics such as geography, referral domain, new/returning
                                 visitor, etc. 

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