Analytics 

Session                 Defined as a group of interactions one user with a unique IP
                               address takes within a given time frame on your website.
Triggered              The number of times the reaction was shown to visitors.
Clicked                  The number of visitors who clicked the call to action (CTA) in the
                               reaction.
Closed                   The number of visitors who closed the reaction by clicking the "x".
Conversion           The number of visitors who completed the associated Goal.
Goal                       The key actions completed by visitors (e.g. visit specific page, click
                               on a button, submit a form).
Impact Rate           The uplift in conversion rate between the "With Reactful" and
                               "Without Reactful" groups.
With Reactful         Sessions in the test group that have the opportunity to trigger
                                reactions.
Without Reactful   Sessions in the control group that never trigger any reactions. 

Reactions 

Goals                       A tool for measuring actions taken by visitors on your site such as
                                 visiting a specific page, submitting a form, or clicking on a specific                                  button.
Reactions                
Reactions are visual animations & content displayed at specific
                                 moments to engage & guide visitors such as subtle animations,
                                 text overlays and focus on specific elements.
Subtle Reactions    
Draw your visitor's attention with subtle animations to an
                                 existing element on a page, such as a button or block of text.
Layer Reactions      
Engage & guide visitors with a new layer of content to the page
                                 in various forms such as a lightbox, right sidebar, tooltip, etc.
Focus Reactions    
Focus the visitor's attention on a specific element on a page
                                 using scroll to or a spotlight.
Content Cards        
Content Cards are where you customize messaging, CTA's and
                                 the look and feel of a layer reaction.
Triggers                  
Triggers determine when a reaction should be fired. Reactions can
                                 fire when the user is engaged/interested, confused or about to      
                                 abandon your website.
Personas
                Personas are used to target specific visitors based on key
                                 characteristics such as geography, referral domain, or cookies.  
Cloning                   This feature allows you to duplicate an existing Reaction with a
                                single click for easy updates.

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