Session A collection of actions taken by a visitor on the website within a
Triggered The number of times the reaction was shown to visitors.
Clicked The number of visitors who clicked the call to action (CTA) in the
Closed The number of visitors who closed the reaction by clicking the "x".
Conversion The number of visitors who completed the associated Goal.
Goal The key actions completed by visitors (e.g. visit specific page, click
on a button, submit a form).
Impact Rate The uplift in conversion rate between the "With Reactful" and
"Without Reactful" groups.
With Reactful Sessions in the test group that have the opportunity to trigger
Without Reactful Sessions in the control group that never trigger any reactions.
Goals A tool for measuring actions taken by visitors on your site such as
visiting a specific page, submitting a form, or clicking on a specific button.
Reactions Reactions are visual animations & content displayed at specific
moments to engage & guide visitors such as subtle animations,
text overlays and focus on specific elements.
Subtle Reactions Draw your visitor's attention with subtle animations to an
existing element on a page, such as a button or block of text.
Layer Reactions Engage & guide visitors with a new layer of content to the page
in various forms such as a lightbox, right sidebar, tooltip, etc.
Focus Reactions Focus the visitor's attention on a specific element on a page
using scroll to or a spotlight.
Content Cards Content Cards are where you customize messaging, CTA's and
the look and feel of a layer reaction.
Triggers Triggers determine when a reaction should be fired. Reactions can
fire when the user is engaged/interested, confused or about to
abandon your website.
Personas Personas are used to target specific visitors based on key
characteristics such as geography, referral domain, or cookies.
Cloning This feature allows you to duplicate an existing Reaction with a
single click for easy updates.