Our platform offers two levels of A/B testing:

Global A/B Test -

By default, our system automatically assigns 20% of the site's traffic as a control group - these visitors will not trigger any reactions on the site.  The remaining 80% (Reactful group) will have the opportunity to experience reactions if they meet your trigger and persona criteria.

The control group serves as a baseline for the conversion rate, and allows you to always see the impact reactions have on the site's overall goals.

  • Note - the only goals that are exempt from the Global A/B testing ratio are the Lead Generation and Notification goals. Reactions that fall under these goals will apply to 100% of traffic.

Reaction A/B Test -

On top of the Global A/B Test, you can create a reaction A/B test with multiple reactions. This allows you to test between different variants and optimize your reaction performances.

The A/B test percentage between reactions will be equally split among them.

You can enable A/B testing of reactions in 2 places:

  1. After creating and saving the reaction, if the Reactful code is already on the site, you can enable the A/B test directly from the Reaction Studio:

2) From the Account Dashboard, go to the relevant Goal and then to the "Reactions" tab. You will see a list of all the reactions, and you'll be able to turn on the A/B test for each reaction:

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