Our platform offers two levels of A/B testing:
Global A/B Test -
By default, our system automatically assigns 20% of the site's traffic as a control group - these visitors will not trigger any reactions on the site. The remaining 80% (Reactful group) will have the opportunity to experience reactions if they meet your trigger and persona criteria.
The control group serves as a baseline for the conversion rate, and allows you to always see the impact reactions have on the site's overall goals.
- Note - the only goals that are exempt from the Global A/B testing ratio are the Lead Generation and Notification goals. Reactions that fall under these goals will apply to 100% of traffic.
Reaction A/B Test -
On top of the Global A/B Test, you can create a reaction A/B test with multiple reactions. This allows you to test between different variants and optimize your reaction performances.
The A/B test percentage between reactions will be equally split among them.
You can enable A/B testing of reactions in 2 places:
- After creating and saving the reaction, if the Reactful code is already on the site, you can enable the A/B test directly from the Reaction Studio:
2) From the Account Dashboard, go to the relevant Goal and then to the "Reactions" tab. You will see a list of all the reactions, and you'll be able to turn on the A/B test for each reaction: